Title, Die Gutenberg-Galaxis: das Ende des Buchzeitalters. Author, Marshall McLuhan. Publisher, Econ Verlag, ISBN, X, Die Gutenberg-Galaxis on *FREE* shipping on qualifying offers. 3. Nov. Die Gutenberg-Galaxis by Marshall McLuhan, , available at Book Depository with free delivery worldwide.

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The moral valence of technology’s effects on cognition is, for McLuhan, a matter of perspective. Please help improve it or discuss these issues on the talk page. Apparently, McLuhan sie had some ideas about how to browse a book. The Internet did not exist then. Joyce’s Finnegans Wake like Shakespeare’s King Lear is one of the texts which McLuhan frequently gutenberb throughout the book in order to weave together the various strands of his argument.

This article contains too many or too-lengthy quotations for an encyclopedic entry. University of Toronto Press.

dke McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. The main concept of McLuhan’s argument later elaborated upon in The Medium is the Massage is that new technologies like alphabets, printing presses, and even speech dke exert a gravitational effect on cognition, which in turn affects social organization: And as our senses have gone outside us, Big Brother goes inside.

Die Gutenberg-Galaxis : Die Entstehung des typographischen Menschen

Thus print carries the individuating power of the phonetic alphabet much further than manuscript culture could ever do. Print is the technology of individualism. In this passage [Ivins] not only notes the ingraining of lineal, sequential habits, but, even more important, points out the visual homogenizing of experience of print culture, and the relegation of auditory and other sensuous complexity to the background.

Though the World Wide Web was invented thirty years after The Gutenberg Galaxy was published, McLuhan may have coined and certainly popularized the usage of the term ” surfing ” to refer to rapid, irregular and multidirectional movement through a heterogeneous body of documents or knowledge, e.

Print exists by virtue of the static separation of functions and fosters a mentality that gradually resists any but a separative and compartmentalizing or specialist outlook. It would be good for morality. Retrieved from ” https: The book is unusual in its design.

In schools or at home or in the street, where children are taught to learn by heart, to memorize, nursery rhymes or poems or songs, then they can be said to participate in the oral tradition. Of particular importance to the Oral Culture is the Art of memory. In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal base.


The Gutenberg Galaxy – Wikipedia

McLuhan identifies James Joyce ‘s Finnegans Wake as a key that unlocks something of the nature of gutenbeeg oral culture. Apropos of his axiom, ” The medium is the message ,” McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented.

Given the gutenbfrg of “hand-writing” that terminates the “oral phase” one expects “printing” to terminate the manuscript phase and the “electrifying” to bring an end to the Gutenberg era.

In the early s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called “electronic interdependence”: Learn how and when to remove these template messages.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

The Making of Typographic Man is a book by Marshall McLuhanin which the author analyzes the effects of mass mediaespecially the printing presson European culture and human consciousness. Medieval illumination, gloss, and sculpture alike were aspects of the art of memory, central to scribal culture. Ong wrote a highly favorable review of this new book in America. From Wikipedia, gutfnberg free encyclopedia.

If you like that page, buy the book. McLuhan Studies issue 2. Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:. The same is often true of the children belonging to religious groups who are taught to learn to say their prayers.

For instance, McLuhan contrasts the considerable alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for the “end of the book. The chairman of the selection committee was McLuhan’s colleague at the University of Toronto and oftentime intellectual sparring partner, Northrop Frye. Please help improve the article by presenting facts as a neutrally-worded summary with appropriate citations.

This page was last edited on 7 Aprilat This article has multiple issues. Such a large collection of small chapters does fit the picture of a mosaic.

His episodic and often rambling history takes the reader galais pre-alphabetic tribal humankind to the electronic age. McLuhan described it as one which dke a mosaic or field approach to its problems”.


The invention of movable type was the decisive moment in the change from a culture in which all the senses partook of a common interplay to a tyranny of the visual. He also argued that the development of the printing press led to the creation of nationalismdualismdomination of rationalismautomatisation of scientific research, uniformation and standardisation of culture and alienation of individuals.

Is it not obvious that there are guteberg enough moral problems without also taking a moral stand on technological grounds? Figure and ground ” Global village ” Media ecology ” The medium is the message ” Metamedia Tetrad of media effects. The main body of the book, part 2, “The Galaxiw Galaxy”, consists of short “chapters”, many of which due just three, two, or even one page s in length. Movable type, with its ability to reproduce texts accurately and swiftly, extended the drive toward homogeneity and repeatability already in evidence in the emergence of perspectival art and the exigencies of the single “point of view”.

I wish somebody else had written it. June Learn how and when to remove this template message. Quoting with approval an observation on the nature of the printed word from Prints and Visual Communication by William IvinsMcLuhan remarks:.

Die Gutenberg-Galaxis: das Ende des Buchzeitalters – Marshall McLuhan – Google Books

Doing so will reveal a further insight into the purpose of his own book. According to McLuhan, the invention of movable type greatly accelerated, intensified, and ultimately enabled cultural and cognitive changes that had already been taking place since the invention and implementation of the alphabet, by which McLuhan means phonemic orthography.

In commenting on the then Soviet Union[17] McLuhan puts “the advertising and PR community” on a par with them in so far that both “are concerned about access to the media and about results. The term is sometimes described as having negative connotations in The Gutenberg Galaxybut McLuhan himself was interested in exploring effects, not making value judgments:.